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There seems no end to Pokémon Go  mania as  App Annie  notes that the app has now hit 100M downloads and is still earning a cool $10M a day some three weeks after launch. Apple had previously said that the app had set a  new record  for launch week downloads, but had not revealed the number – though one analyst estimated that the game could be worth as much as $3B to Apple  over a 1-2 year timeframe. Interestingly, that success doesn’t appear to be at the expense of other games, as overall revenues across all games saw dropped only briefly. Pokémon Go has not had a sustained and meaningful impact on the daily revenue of other games on iOS and Google Play. Daily revenue for Games other than Pokémon GO did see a brief dip in the US shortly after the game’s launch, but quickly climbed back to previous levels in a few days. Indeed, the analytics company believes that the popularity of the game represents an opportunity for other devel...

Using a digital plan to support digital transformation Where do you start if you want to develop an digital marketing strategy? Well, I don't think it needs to be a huge report, a strategy can best be summarised in two or three sides of A4 in a table linking digital marketing strategies to SMART objectives. Yet despite this it seems that many organisations still don't have a plan. Do you have a digital marketing strategy? 2016 Update: Since 2012 we have run an informal poll to see how widely used digital marketing strategies are. The results have shown some big improvements over the years. A few years ago we found around two-thirds to three-quarters did not have a digital marketing plan. Now that number has shrunk to 44% in latest survey, although that is still quite high, and means many are doing digital with no strategy in place. When we did the research for our free Managing Digital Marketing report published in 2016 we were interested to see how this percentage loo...

So far we have discussed about the YouTube partnership program and how to link YouTube with your adsense account. In this quick tutorial, I would be sharing how you can activate ads on videos which you have already uploaded. Do remember by enabling Adsense for YouTube, it doesn’t mean your ads will start showing automatically. You need to manually enable ads for every videos. Note: You can also set monetise uploaded video by default from uploads default page. Here is the direct link to the page. If not, when you are uploading a new video, you can click on monetise and activate the Adsense monetisation for videos. Though, the fastest way to monetise all your previously non-monetize videos is form my videos page. All you need to do is, go to your  my videos page (Video manager) and select the videos which are not monetised or the one you want to monetise. Now from the drop down menu you can select monetise and this will monetise all selected videos. Here is a screenshot for bett...

You’ve created a YouTube channel. You’ve consistently uploaded quality videos. You’ve successfully engaged your audience… Now you’re starting to think that you might be able to make some money with your YouTube channel, but how? Where do you start? What’s the first step, and then what’s the next? Fortunately, with Google AdSense, you can actually make money on your YouTube videos without really doing much more than signing up. What Is Google AdSense? Google AdSense is a free service that allows you to monetize your YouTube channel and any or all of the videos on it. With this service, Google uses its platform to match relevant advertisements with your YouTube channel. With older advertising models, you would have had to find and establish relationships with advertising companies and/or companies that wanted to advertise their products and services online. You’d have to spend a lot of time picking and choosing the right ads to place on your website or videos, and you’d be in char...

It's impossible to know the average CPM / CPC rates in India without any information on targeting parameters, your process of buying media (direct, agency, network or DSP), the channels you want to buy (mobile or web), and whether you want to target specific audience segments from DMPs. There are so many factors that drive CPM / CPC rates: categories, channel, ad placements and publishers, device, and many more. And even if you simply want to target all the online audience in India without any other targeting parameters, the rates will still vary based on the placements, the agencies, networks, and platforms that you will use. Example, GDN has more expensive rates than ad networks. And across hundreds of ad networks, they have different rate cards for India even for remnant traffic. When you use a DSP like Bluagile, your CPM rates depend on how much you want to pay. The higher your max CPM bid, the more traffic you will get. Even bidding for traffic will not get you the ex...

Microsoft announced a $26.2 billion deal on Monday to acquire professional social platform LinkedIn for $196 per share. Shares of LinkedIn surged 47 percent after the announcement to near $193, while Microsoft's stock was down 3.2 percent. Trading in Microsoft had been halted briefly for news pending before the announcement of the all-cash deal. Moody's Investors Service placed Microsoft's "AAA" rating under review for downgrade following the deal announcement. Standard & Poor's though, reaffirmed its "AAA" rating, and said it maintains all other ratings and a "stable outlook" on the company. Jeff Weiner will stay on as CEO of LinkedIn and will report to Microsoft CEO Satya Nadella. The deal was unanimously approved by both companies' boards, and is expected to close by the end of the year. The acquisition is still subject to approval by LinkedIn shareholders and regulators. "The LinkedIn team has grown a fantastic busines...

We recently discovered how to radically increase our income from our mobile ads that were served by Google AdSense. As a result, we not only multiplied our mobile income, but a single mobile ad on our web app now also outranks the performance of all of the other banners like Skyscrapers or Superbanners on the desktop version of the same site. In this article I am not only going to reveal the basic trick, but also share the ideas behind it, including the tests we conducted and the steps we took to multiply our income from our mobile ads with simple pay per click optimization. Update: AdSense and Sticky Ads As Fedor pointed out in the comments, AdSense is now clearer in its terms of services stating that “fixed” or  "sticky” ads are not permitted . I decided to neither remove nor change the content of this post for two reasons. 1. AdSense is still testing their own implementation of sticky ads, called "anchor ads”. Hopefully, every publisher can use this method without...