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The Beginner's Guide to Digital Marketing New to digital marketing or need to hone your existing skills? The  Beginner's Guide to Digital Marketing  is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get up to speed on the latest in digital marketing. About the  Beginner's Guide to Digital Marketing Digital marketing isn't magic, and you don't need to be a computer whiz to be good at it. If you offer a product or service that the market desires, you can find success marketing through digital channels by applying the strategies taught in this guide. The  Beginner's Guide to Digital Marketing  doesn’t present hype about the latest flashy tactics in marketing, digital or otherwise. Instead,  this resource covers foundational disciplines  such as content marketing, social media marketing, and email marketing, always in the context of ...