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Using a digital plan to support digital transformation Where do you start if you want to develop an digital marketing strategy? Well, I don't think it needs to be a huge report, a strategy can best be summarised in two or three sides of A4 in a table linking digital marketing strategies to SMART objectives. Yet despite this it seems that many organisations still don't have a plan. Do you have a digital marketing strategy? 2016 Update: Since 2012 we have run an informal poll to see how widely used digital marketing strategies are. The results have shown some big improvements over the years. A few years ago we found around two-thirds to three-quarters did not have a digital marketing plan. Now that number has shrunk to 44% in latest survey, although that is still quite high, and means many are doing digital with no strategy in place. When we did the research for our free Managing Digital Marketing report published in 2016 we were interested to see how this percentage loo...

So far we have discussed about the YouTube partnership program and how to link YouTube with your adsense account. In this quick tutorial, I would be sharing how you can activate ads on videos which you have already uploaded. Do remember by enabling Adsense for YouTube, it doesn’t mean your ads will start showing automatically. You need to manually enable ads for every videos. Note: You can also set monetise uploaded video by default from uploads default page. Here is the direct link to the page. If not, when you are uploading a new video, you can click on monetise and activate the Adsense monetisation for videos. Though, the fastest way to monetise all your previously non-monetize videos is form my videos page. All you need to do is, go to your  my videos page (Video manager) and select the videos which are not monetised or the one you want to monetise. Now from the drop down menu you can select monetise and this will monetise all selected videos. Here is a screenshot for bett...